What Makes a Great Real Estate Agent?

Posted by Casandra Properties on Tuesday, November 17th, 2020 at 8:02am.

By now, you’re probably familiar with the basics of a real estate agent’s role: Assisting clients in buying, selling, and renting property.

But, you might not be familiar with the traits that make them successful. Real estate agents wear many hats. At different points in the sales process, a real estate agent is a marketer, a negotiator, an analyst, a photographer, and a buyer’s advocate.

As such, realtors must exhibit certain skills that are critical for their success.

The top performers are master negotiators, have a knack for connecting with all types of people, possess a deep understanding of the real estate market, and have a solid sales record to back up their claims. With that in mind, here’s what makes a great real estate agent.

What Makes A Great Real Estate Agent

1. Desire to Help People

Yes! You can earn that six-figure income of your dreams by selling real estate. But this is also a challenging and stressful gig. So, if that ‘fat cheque’ is the only reason you want to become an agent, you might not be able to withstand the waves and storms that come with the job.

Successful realtors have an unquenchable desire to help people. They put their clients’ happiness before their own and will go the extra mile to help their clients buy the house of their dreams.

2. Dogged Determination

Successful agents are by nature tenacious. To them, defeat is never an option. Every deal is important. Every client’s demand must be met unconditionally.

But that doesn’t happen by accident. Top-performing agents have been trained to stay positive in negative situations. As the buyer’s agent, you’ve to adopt a dogged, persistent, and strong-willed resolve to ensure the client wins. If that’s not in your nature, a career in real estate is not for you.

3. Accountability

Real estate agent accountability ensures agents are doing the activities required to meet their end goal regardless of whether they enjoy doing them or not. It’s a force that holds your feet to the fire, pushing you to choose to follow up on leads instead of Netflix.

Successful agents hold themselves accountable for the goals they set.

They know that with great tracking comes great accountability. As such, they leverage real estate CRM to monitor the numbers and keep a record of how they’re performing. They start each day with a clear goal and hold themselves accountable for any deviation in the results.

4. Strong Communication Skills

As a real estate agent, the better part of your job will involve interacting with people.

If you’re not communicating with clients, you’re in the field prospecting or networking in clubs or community events.

As such, stellar communication skills are critical for your success in real estate. According to Jean Gordon, a senior realtor at Estate Agent Stars, poor communication from agents is one of the biggest frustrations that buyers and sellers face.

This also extends to how you present the homes you are selling, whether that’s making sure the real estate photography is on point, and your open houses are presented beautifully. 

5. Knowledge of the Market

“How Is the Market?”

As a real estate agent, you must always be prepared to answer this question, especially if you’re dealing with investors. Great agents keep abreast of everything happening in the property market—from changes in interest rates to property news and more.

Savvy agents also exude knowledge about the area in which they operate. If a client asks you a question about the amenities in the neighborhood and you can’t answer without Googling, they’re not going to trust you in getting the best deal.

If you think you possess these skills, a career in real estate might just be the right one for you.


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