Three Effective Marketing Strategies That Modern Real Estate Agents Can Use

Posted by Casandra Properties on Tuesday, December 15th, 2020 at 9:14am.

The real estate industry experienced a significant shift with the onset of the digital era. A study by the National Association of Realtors (NAR) showed that 44 percent of home buyers searched for properties online instead of relying on real estate agents. Through the use of mobile apps, clients can now search and view potential houses by location and neighborhoods. They can readily compare residential properties on the market according to their desired features by themselves.


While this reality may seem disheartening for real estate professionals, the good news is that the same NAR research revealed that most buyers are still inclined to work with an agent to find their dream home even after researching on their own. The challenge now for realtors is how to effectively connect with these clients and prove that they can offer a valuable service.


If you are one of the millions of real estate professionals in the country, you need modern marketing techniques to stay ahead of the competition. Fliers, newspaper ads, and waiting for clients to knock on your door no longer works. You need to leverage technology to operate more efficiently. In case you are looking for new marketing strategies that will help you compete, you may want to start with the following:

Effective Marketing Strategies


Create a Responsive, Functional, and Visually Pleasing Website


As mentioned above, a lot of buyers go online to search for their ideal home. As such, you need a strong online presence so that active homebuyers can find you. Start by creating a website with the following features:


  • Responsive web design. People use a wide range of devices to go online, which is why you need a website with a fluid and flexible layout that readily adapts according to screen size. If your website is not working well on mobile phones or tablets, users will leave the site with a negative impression of your service.


  • Functional. Offer reliable and up-to-date information on your website, and make sure that all details are organized well. Provide advanced search options to make navigation easier. Do not forget to provide contact forms so that users can get in touch with you to ask more questions or share their thoughts.


  • Visually Pleasing. Your website may be packed with high-quality information and content, but it will serve no purpose unless you catch the attention of users. That is why you need to ensure that you create a remarkable first impression by using the right colors, layout, logo, graphics, and effects on your website. 


Use SMS Marketing 


Whether you realize it or not, SMS is one of the most effective and affordable marketing channels you can use since it allows you to reach out to clients much faster. Practically all Americans have a cellphone of some kind, according to the Pew Research Center, which means you can connect with anyone. Even the engagement rate of SMS is much higher than other avenues. Are you aware that 95 percent of text messages are read within 3 minutes?


Perhaps you are already sending e-mails to leads and potential buyers to inform them in detail about new listings, price reductions, and other info. SMS marketing functions in a similar way. However, instead of long messages, the text is much shorter and direct to the point. Essentially, you are advertising your business using SMS.


Make this strategy even more useful with the help of SMS marketing software. This tool allows you to communicate with more people instantly via mass text messaging. You do not have to waste time and energy messaging leads and clients individually. Once you send an SMS blast, you are promoting to tons of individuals at once while you work on your other responsibilities. 


Besides mass texting, this software is also capable of automatic response. You do not have to miss an inquiry or a request for listings from potential buyers again. You receive a text and then a reply is sent out immediately. Learn more about the benefits of using SMS marketing software in growing your real estate practice by visiting:


Host a Webinar


Webinars are easy to set-up and do not cost much, but it is an effective marketing technique. Hosting one can boost your image as a real estate agent and help you connect with your target market. You just need to pick a topic that appeals to a lot of people, such as practical tips for first-time homebuyers or how to increase the resale value of a residential property. 


Once you have decided on a topic, plan your talk, and ensure that your presentation will not exceed 40 minutes in length to keep your viewers engaged. Remember to allow time for questions after your talk since the majority of webinar attendees look forward to this session. The Q&A would be your opportunity to connect to your audience on a more personal level. 


Hosting a webinar is a powerful medium to show your expertise and competence in the real estate field. And once the broadcast is over, you can upload your video on your website and share the link through blast e-mail or mass SMS, thereby further increasing your reach. 


The strategies above are just a few of the things you can do to make your mark in the real estate industry and get ahead of the competition. At the end of the day, the key is to continuously find innovative ways to connect with your market and convert leads into loyal clients.


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