The Importance of Using Professional Photography in Real Estate

Posted by Casandra Properties on Monday, August 5th, 2019 at 7:53pm.

camera man photoWhile it may not seem like a big deal, some people underestimate the power of using professional photography when listing a property. Below are just a few of the many benefits professional photography can offer.


1. Ability to stage photos

a)   A staged home makes the room look bigger and helps potential buyers envision what the home will look like with furniture. Without staging, pictures can be deceiving and not embellish what the space is capable of.

2. Houses with professional photos tend to sell faster

a)   As a broker, the faster you sell a property the happier your client will be, and they will be more inclined to recommend you to a friend and/or family member or use in the future!

3. Using professional photography can lead to selling a property for more money.

a)   Better pictures attract more buyers, which can lead to a property selling for more (ex: multiple bids being put in at once)

While it may seem costly to pay for professional photos, it goes a long way. Another alternative is to invest in a professional camera and take the pictures yourself. Who knows, maybe even a new hobby will come out of it for yourself and you’ll always have a great camera for that special event. 


By: Greg Nixon

Greg Nixon is a licensed New York State Real Estate Salesperson who is part of the Nixon/McGowan Team for Casandra Properties Inc. For more information, reach Greg at or call 718-816-7799 or 718-801-3224. 


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