Episode 51: Lights, Camera, Action: How Video Continues To Be A Driving Force In Real Estate
On this episode of the Casandra Properties podcast, CEO, host, and published author James Prendamano and Operations Manager Rebecca Matulonis speak with their old friend JMan Maneiro. While the Casandra Properties team has been working with JMan for quite some time and this is JMan’s second podcast appearance, it is the first time they’ve all met in person. In fact, that’s sort of the point of the entire podcast: the power of video!
JMan Live in the Podcast Studio
JMan Maneiro is a highly successful real estate speaker and broker who hails from Rochester, New York. JMan’s energy and enthusiasm cannot be contained, and neither can his passion for real estate. On this episode of the Casandra Properties podcast, JMan talks about how he uses video to leverage real estate deals. Check back to the first time JMan was a guest on the Casandra Properties podcast. JMan notes that because of the power of branding with video, he feels like he’s already met the Casandra Properties team in person. James Prendamano and Rebecca Matulonis emphatically agree.
CEO James Prendamano speaks about it a time, long before the pandemic, and long before the digital revolution – when you had to physically be in the office to receive “an up.” “It was called ‘up time,’ and if you weren’t in the office, you didn’t get leads. If the phone rang, you got leads that day. If the phone did not ring, you didn’t get any leads,” explains Prendamano. The trio of experts agree how far the real estate industry has evolved. “This is the new world,” says Prendamano, “and it is not returning to ‘normal’ as we once knew it.”
Submitting Offers Through Video
James Prendamano asks JMan about new tools he’s been using in the Rochester Real Estate arena. “Video!” exclaims JMan. “Ask me a question, and time and again, I will tell you video is the answer.” JMan explains how he’s now presenting offers to sellers through video, noting that in this hot seller’s market, you have to differentiate yourself from the competition even more. Pre-Pandemic, JMan says he encouraged agents to present their offers in person to set themselves apart. Now he encourages agents to do it with video. He goes on to explain that he doesn’t recommend sending a ‘buyer love-letter’ through video, but suggest agents tell the story of the buyer. For example, “Let me tell you a little bit about the buyer. She is gainfully employed. She works at the University with little or no chance of being laid off. Not only is she pre-approved, she’s been to the bank and submitted all her documents. She just needs to find a house now and get that appraised. Then you tell the story of yourself (the agent),” says JMan. “In other words, you have to let the seller know that with your expertise and experience, you will get them through to closing,” adds JMan.
More about the Video Offer to Purchase
JMan explains that he pre-records his presentation and it’s three minutes or less, noting that “no one wants to listen to a 20-minute dissertation about why your offer is so great.” He also copies the buyer in on the email, “so the buyer sees that I’m doing everything I can to get them the home of their dreams.” Additionally, JMan notes that in this current market, people/agents feel slighted when their offer isn’t accepted – “Oh, you got it because you’ve worked with the other agent before, etc.” JMan insists that often times it boils down to the strength of the buyer, the strength of the offer, and the strength of the presentation. James Prendamano notes that something we often don’t think about as agents is how to distinguish ourselves from the competition. “JMan, however, takes his craft very seriously,” adds James Prendamano.
Want to hear more of this energizing and inspiring real estate podcast with JMan? Interested in learning about managing client expectations from the very beginning, and how predictive analytics can help you find listings in an unbalanced market with little inventory?
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