As we all know, social media has been a game changer in both our personal lives and throughout most industries for quite some time, namely the real estate industry. Casandra Properties has always been an innovator in terms of technology in the real estate industry, and our CEO, published author, and podcast host James Prendamano weighed in on Forbes’ panel of experts, explaining how to effectively use social media to reach more clients. James Prendamano’s response landed the number one spot in the published piece, which highlighted answers from 15 real estate professionals across the country.


Forbes asked professional real estate brokers how they can use short-form video on social media like Instagram reels and Tik Tok to reach more clients.


James Prendamano tells fellow professionals they should be aiming to connect on a personal level.


In 15 Social Media Tips for Real Estate Agents Looking to Reach More Clients, taking the number one spot in the article, James Prendamano writes: “Stop selling on social media. Ask yourself this question—how many people do you do business with that you do not like? Social media video platforms such as Instagram Reels or TikTok are invaluable tools and should be used as a means of connecting with potential clients in a personal way based on shared interests and values”.


Want to hear more expert commercial and residential real estate advice from our thought leader James Prendamano? Be sure to listen to the Casandra Properties real estate podcast!


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