As the USA is still in the midst of the coronavirus pandemic, the real estate industry is struggling, so it can be difficult for real estate agents to stay relevant. In this blog, we've put together a list of a few tips and tricks to help you get fresh buyer and seller leads in this new environment. Ask your sphere of influence Word of mouth is still one of the most powerful tools in your arsenal in the real estate trade, so it's more important than ever to stay in touch with people after you meet them. Your sphere of influence could include your colleagues, family members, friends, hairdressers, or whoever else you happen to meet, so make sure you collect their contact information when possible. When you're asking your sphere of influence for real estate leads, be confident without being overbearing. Your friends and family might know that you work in real estate, but this doesn't mean that you'll immediately spring to mind when they first consider selling their home, so it's important to remind them of exactly what you do and which areas you cover.
To stay in people's minds, make sure you reach out to them regularly and let them know that you are happy to answer any questions they might have without obligation. It's important to make them feel comfortable to approach you without making them feel obligated to hire you afterwards, so connect with people first and don't put them under too much pressure. Contacting your sphere of influence may not offer an immediate payoff, but don't give up because this could play a part in generating your most rewarding buyer and seller leads. Host an open house Open houses are now permitted by the government, but it's a good idea to provide potential buyers with wipes, hand sanitizer, masks, and shoe coverings at the front door to use before they enter. Anybody who walks through the door of the house you're hoping to sell is a potential lead, but capturing leads this way requires more effort than simply taking note of their name. It's important to engage with people as they enter your open house. Make them feel welcome and always be prepared to hand out printed documents with market information. Make sure you ask any potential leads if they are currently working with an agent and if they say yes, make sure that you take note of the agent's information to follow up on.
Use local SEO techniques According to the National Association of Realtors (NAR), 44% of real estate buyers begin their search for a home online, while 95% of buyers will use the web at some point during the buying process. It's therefore essential for you to use local search engine optimization (SEO) to make sure that your website ranks as highly as possible on Google search results pages when people are searching for agents to help them sell or buy a property. Optimizing your Google My Business page and website to appear on Google maps after potential leads search for your target keywords will generate more website visits, phone calls, and foot traffic for your business. If you're looking for a real estate platform that can help you generate lead conversions, get in touch with our team at Lead Conversion today.