Hash-tagging is a convenient way to see a collection of posts related to a specific topic. This feature is available now on all major platforms (Instagram, Facebook, and Twitter). Social media is a big part of the evolving marking concept in many industries including the real estate industry. These platforms can be used as a tool to take a peek into a specific market and how that market is reflected online and through the people who live, work, and spend time there. Just search up the hashtag of a city on Instagram, followed by “real estate." Or for something more specific like multi-families in Staten Island, just search the hashtag with the name of your city followed by a specific topic after. For example, you can search the hashtag #StatenIslandRealEstate on Instagram to get a look at published posts that generally have to do with Staten Island real estate. Or for something more specific, like multifamily properties in Staten Island, search #StatenIslandMultifamilies to take a look at posts that have to do with multifamilies in Staten Island.
Here are some more hashtags that may be useful for looking up real estate:
(Swap out “StatenIsland” for whatever market you’re trying to scratch the surface of. Try using a municipality like a city or a town name, county name, or a specific neighborhood name.)
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