Real Estate Hashtags: Which To Use And Why They Are Important

Posted by Casandra Properties on Tuesday, February 19th, 2019 at 10:23am.

HashtagsHash-tagging is a convenient way to see a collection of posts related to a specific topic. This feature is available now on all major platforms (Instagram, Facebook, and Twitter). Social media is a big part of the evolving marking concept in many industries including the real estate industry. These platforms can be used as a tool to take a peek into a specific market and how that market is reflected online and through the people who live, work, and spend time there. Just search up the hashtag of a city on Instagram, followed by “real estate." Or for something more specific like multi-families in Staten Island, just search the hashtag with the name of your city followed by a specific topic after. For example, you can search the hashtag  #StatenIslandRealEstate on Instagram to get a look at published posts that generally have to do with Staten Island real estate. Or for something more specific, like multifamily properties in Staten Island, search  #StatenIslandMultifamilies to take a look at posts that have to do with multifamilies in Staten Island. 

Grow your brand. Grow your business. 

From the perspective of the social media user, hashtags allow other users to find content related to their interests and helps them connect with the people behind that content. Following a hashtag allows the user to see a collection of posts related to a specific topic of interest. For the marketer or business executive, strategic hashtag placement gives your company the microphone, and it will help you establish yourself as an authoritative voice and opinion leader in your field. Either way, for the social media user, the social media marketer, or the social media dual agent, hashtags are a #win-win.

Whether your goal is to grow your personal life, your business, or perhaps both, hashtags are a simple and effective marketing tool. Most commonly found on social media platforms, such as Twitter and Instagram, a hashtag or many of them, added to your posts will help categorize all of your content, as well as help you gain a larger following and build more connections. Additionally, it helps your overall marketing efforts by enabling your audience to segment themselves according to their interests, whether general or highly specific.

Marketing, specifically digital media marketing, will continue to evolve. Social media comprises a large chunk of digital marketing and is used across numerous industries, for example, REAL ESTATE. We at Casandra properties take our marketing very seriously, and you can refer to our website and social media pages for examples on how to use hashtags, as well as keeping you apprised of news and trends in the commercial and residential real estate industry, of course. 

Find Your Brand. Find Your Business. 

If you don’t already have an Instagram account, it’s quite simple to set one up. After you have done so, take a look around. There’s a lot of information out there, and you must deem what’s useful to you -- again whether it be for your personal life or the life of your business. Let’s say you’re in the market for a spacious waterfront property on Staten Island, you could use #StatenIsland on your Instagram account to pull up results. However, #StatenIslandrealestate would be more effective. Give #StatenIslandWaterfront a whirl or #StatenIslandhomesforsale. The more specific you get, the more refined your results will be. You do not, however, need to be excessively specific, such as #SIHomesforsaleWithinMyBudgetWithABigBayWindowAndNewStainlesSteelAppliances 

For example, #CasandraProperties will deliver impressive results if you’re looking to buy or sell a waterfront home on Staten Island, if I do say so, myself.  

On occasion, I still hear people refer to the hashtag as a pound sign. It’s no longer called a pound sign. Well, technically it is still a pound sign, but you should probably use that term as often as you still use your rotary phone. 

But hey, if you’re already here reading Casandra Properties digital blog, you’re already ahead of the game. It’s where we want to be, and it’s where we want you to be. 


Here are some more hashtags that may be useful for looking up real estate:

(Swap out “StatenIsland” for whatever market you’re trying to scratch the surface of. Try using a municipality like a city or a town name, county name, or a specific neighborhood name.)










 For more information contact Casandra Properties at 718.816.7799 or email

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