With 87% of sellers using real estate agents to sell their homes, agents are still the key to selling or purchasing a home.
However, the real estate market is competitive, and clients will drop you if they get a better deal or service somewhere else.
Having a substantial marketing strategy will put you at the forefront of the market. As stated by The Real Estate CMO in a great article, here are a few real estate marketing ideas that any agent should take advantage of:
A blog is a great way to get content across to your clients and also boost your Google ranking. Ensure that you create content that is optimized for SEO. This will ensure that your blog post shows up in a Google search.
Ensure that your blog is easy to find from your main website and always link your blog on your social media pages. Don’t forget to include interesting graphics for your posts, this can include infographics as well.
Most people, these days, have access to a smartphone or laptop. Not using social media as part of your marketing campaign could hinder your success as a real estate agent. Make sure you sign up for Facebook, Instagram, Twitter, and Google.
Embed your social media accounts into your website and use your blog content as a basis for your social media posts.
Referrals are possibly one of the most important marketing techniques you can deploy. 39% of sellers use a real estate agent that a family or friend recommended.
Always ensure you follow up with buyers and sellers a few months after the sale to see how they found your services and if they have any feedback.
Deploy These Real Estate Marketing Ideas Today!
Get more clients by using these real estate marketing ideas today. Whether it’s signing up for social media platforms, or purchasing drone photography equipment, we are sure these tips above will help you stay ahead of your competitors and get more clients.