Unfortunately, not all shopping center owners consider whether a synergy exists between their tenants and the products or services they offer. A well functioning shopping center begins with a good design and a good retail leasing plan. If either of those elements are missing the center will not operate at its full potential. In order to design a quality shopping center, an owner will hire an experienced architect. If that owner wants the center to be successful and generate higher lease revenue, s/he will engage an experienced retail leasing broker to develop a comprehensive leasing plan to achieve the right tenant mix. Read more about retail leasing’s halo effect here.