5 Ways to Increase Traffic to Your Open House

Posted by Casandra Properties on Tuesday, May 26th, 2020 at 11:11am.

With over 5 million homes sold every year, it can be intimidating to know where to start. 

One of the best ways to start a bidding war and increase the desire for your home is to host an open house.

Keep reading to discover 5 ways to increase traffic to your open house. 

Maximize Curb Appeal

One of the best ways to increase foot traffic is to maximize your home's curb appeal. As much as someone might like the photo of the bathroom that you posted online, if they think the lawn is overgrown and ugly, they'll probably keep driving. 

The lawn should be groomed, the mailbox freshly painted, and the front porch clean. These landscape lighting options can really jazz up a front or back lawn and offer more incentive for buyers. 

Advertise Everywhere

If you want to increase traffic to your open house you need to make sure that everyone knows about it! From Facebook and the local grocery store news board to all the realtor sites around, make sure that you have updated information available for realtors and potential buyers to find.

Increase Traffic To Your Open House

Put Directional Signs Up

Especially if your home is hard to find or the GPS doesn't tend to like the address, make sure that you have directional signs up within the neighborhood and at any major intersections near your house. 

It's incredibly offputting for potential buyers if they can't seem to get there easily and can put them in a bad mood when they do finally arrive at the home.

Offer Refreshments

Nothing says "come in" like the smell of cookies and espresso. Having refreshments available means that people will be willing to stay longer if they skipped breakfast or lunch, and it helps them visualize themselves in the home with familiar smells.

Make It Easy to Show

Above all, the home needs to be easy to show! That means that it's spick and span at a moment's notice. Walls should be a neutral color and personal items should be removed and stored for the duration of the showings. Let lots of light in and 

Additionally, install a lockbox so that you can leave the home while a realtor shows the potential buyers around. It's easier for the buyers to visualize themselves in the home without you there. 

If you are looking for more open house ideas and inspiration, check out this article from Rethority.

Bonus: Host an Open House Extravaganza

Work with other sellers in your area to host an open house extravaganza, where all of the houses are open for a day or afternoon so potential buyers can see a large number of homes at one time.

This is a fantastic way to draw a crowd and get people interested in not only the home but also the community.

Increase Traffic to Your Open House Today

Now that you know how to increase traffic to your open house today through convenience, food, and community, keep learning all of the real estate tricks of the trade! 

From lawn care tips to myths about property management, we've got everything that you need for market success.

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