By Brian McGowan
We prefer bikes to cars. We prefer vertical living to single family homes with sprawling lawns. We use the internet to compare pricing but prefer to touch and feel the item before they purchase it. We prefer authenticity to mass production – and – we want to know that the person they are spending their money with cares about their community, the environment and humanity as a whole. We are millennials and we are the largest, living generation on planet Earth.
Standard & Poor’s U.S. chief economist, Ann Bovino notes that there are 80 million millennials spending $600 billion dollars annually. In just three years, millennials will average $1.4 trillion in spending accounting for 30% of total retail sales.
So, how will this…