What Is Google Adwords?

AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services. On Google.com, typically Adword ads appear in specific locations at the top and right-hand side of a search results page.

You can choose keywords related to your brand, products, services and industry for your AdWords campaign. When customers search for these phrases, your ad will be served to them. You only pay when a user clicks on your ad and visits your website or calls your business using "click to call."

How Does Google Adwords Benefit Real Estate Agencies?

Two ways Adwords help benefit your real estate business is by building brand awareness and driving high quality users to your site or listing.  Search Ads are of the highest quality because it is someone who has intent and a high potential to be ready to engage with your listing.  You can be very specific with these ads or go for a more wide range.  It all depends on the search terms you want to target, a specific area, special interests and much more.

Google AdWords helps customers find what they're looking for in a faster, more customized manner.

The Casandra Properties Advantage

Our job is to get as many eyes on your asset as possible to create competition and to drive pricing to our client.  In order to be most effective at this we do extensive research on keywords.  We map out and list relevant keywords, determine the amount of search results, the competition for those keywords, and how much content there is out there about those keywords.  We then select the most valuable terms that will yield the best results in a short amount of time in order to drive high quality traffic as fast as possible to your listing.